Content Marketing Objectives...
You’ve learned the definitions and seen the examples. Now it’s time to plan YOUR objectives. But, wow, where to start? There’s so much more to content marketing than creating content.
Successful marketers:
- Document their content marketing strategy
- Are realistic about what content marketing can achieve and how long it will take to see results
- Focus on content measurement
KO Marketing suggests following a simple 1-2-3 process:
1. What do you want your content to do?
Make sure you’re creating the specific content that will lead to your desired customer action.
2. Create a well-documented plan of how to achieve your content objectives.
A goal without a plan is just a wish. It doesn’t have to be super fancy. Just take what you’re thinking and lay it down on paper.
3. Develop a fall-back plan.
Overcome uncertainty by by planning ahead for it. Have a series of options you can do if you see a dip in your objectives like optimizing top performing blog posts or increasing content production based on SEO keywords.
To inspire you with objectives to pursue, here are some of 2019’s content marketing trends:
- Establish authenticity
- Develop a personal connection
- Continue investing in long-form content
- Diversify with multiple content formats
- Embrace social commerce
