Marketing As An Influencer – How It Works And What To Do

Go in prepared!

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This article is letter (M) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

Marketing as an Influencer differs from affiliate marketing, email marketing, and marketing automation. That’s enough to make your head spin. Here’s a breakdown of the differences.

Affiliate Marketing Vs. Influencer Marketing

It’s possible for affiliate Marketing to happily go hand in hand with Influencer Marketing. More affiliates will become influencers and more influencers will become affiliates.

The Mistake You’re Making With Email And Marketing Automation

Contrary to their similar sounding names, email marketing and marketing automation are two separate things. Think of it like this: email marketing is but one process within marketing automation.

Don’t Dictate… Collaborate!

With all this nuance, don’t just toss your Influencer some money and expect results. Help the Influencer with anything you can help with, like commenting on customer support questions.