Fashion retail stores digitize to bring luxury of time, relationships, and experiences.
https://soundcloud.com/greennoteproductions/fashion-runway-show
Luxury Fashion. When you hear that term, what comes to mind? It’s a little known fact that we can all afford luxury… if you know what to look for.
Yet that yardstick of what to look for constantly moves thanks to technology. Technological advancements constantly change how we live, what we value, and thus, what we perceive as valuable luxuries.
When goods can be delivered right to your doorstep and friends are only a notification away, what rare treats do we indulge in when almost everything is instantly available?
Digital Fashion answers this question by bringing the luxuries of time, relationships, and novel experiences.
Today we show how retail spaces bring new experience-based luxuries to the consumer experience.
Time Luxury
“Footwear and accessories label Jimmy Choo engages its customers through providing a digital feature to enhance the pre-order experience. The digital feature designed after the physical space allows customers to play fashion editor and pre-order items from the latest collection.”
Time is the most invaluable currency. Consumers value brands that respect their time, save them time, and make the time they spend shopping enjoyable. A cross-channel approach allows customers to have a seamless transition from digital to physical. For example, customers can buy online and pick up in store or buy online and return in store.
Relationship Luxury
“It’s no longer simply about ‘things’, rather the connected consumer using those things. This is set to revolutionise people’s understanding of [customer experience] in the future."
We all have value. Unlike the set value of a paper bill, we create our own value. One way we set our value is who we choose to associate with in “Show me who your friends are and I’ll show you who you are” type of way. Retail stores have transformed into luxe lounges that cater to socializing and strengthening relationships. Enter gourmet cafes, never ending wifi, and sultry seating to your shopping experience.
Experiences Luxury
“...technology has been woven throughout the period architecture of the building to enhance the shopping experience and to incorporate future advancements."
Consumers are demanding more from their shopping experience now that the internet provides a never ending stream of entertainment. Digitalized retail spaces have the unique opportunity of providing novel experiences that incorporate digital elements, like digital signage and fusing architecture with technology.
Word Up: Content Lifestyle, Digital Fashion, and Future Luxury
Digital fashion supports the new luxuries of time, relationships, and experiences - all important aspects of what it means to enjoy the Content Lifestyle. Our goal here at Swomi is to help as many people as possible live the Content Lifestyle through monetizing your content. Reach out to learn more about how to start a SwomiBUZZ Flyer and gain the value of your content!
