On the individual, personal level, it can be tricky pulling off holding down relationships in the business and personal spheres personally.
In the online marketing world, businesses woo their customers like dating. Marketing evolved from a self-promotional style to customer-centric content marketing. Brands focus on building a relationship over time by providing valuable, credible content that genuinely helps their audience.
Compare the content marketing process to romantic dating. You first awkwardly meet each other. Over time, you learn more about each other and usually give gifts, keeping their interests, preferences, and tastes in mind. The ultimate goal of any relationship is trust and loyalty.
