Republish. Repurpose. Reinvent...
Another one of the huge benefits of re-using content we haven’t touched on is simply how much it can save you. One, it can save you time. As you know, to create relevant, valuable content takes a lot of time researching, creating, and promoting. And as everyone knows, time is money.
So in that sense, republishing content saves you money as well since you don’t use so many precious labor power just making content.
These easy steps will get you on your way:
1. Develop a content marketing strategy – Take stock of where your content stands.
2. Perform a content marketing audit – Once you know how much content you have and how well they perform, you can know which content to cull and which to keep.
3. Know your audience – Knowing your audience will be how you know which content is performing
4. Devise a content plan – What’s your plan? Which pieces of content will you republish, repurpose, or reinvent?
5. Create a timeline – A plan’s not a plan without knowing what you will do and when. Your future self will thank you for setting up your content schedule in advance.
