Republish. Repurpose. Reinvent...
First of all, what exactly is “re-using” content? Re-using content refers to taking any of your existing content and transforming it into a new piece of content.
Marketers love to re-use content that has performed really well with their audiences. The criteria for performing well can be anything from...
… high amount of clicks
… high engagement in the form of comments
… users read the whole article
… time spent on the article page
… interlink and redirect links clicked
Why would you repurpose your content? For one, repurposing content gives it new life and greater visibility. You can also publish more often, with less work, and without being redundant.
In general, the goal of repurposing content is to gain as much readers for your content as possible.
Not every single one of your social media followers, blog readers, and newsletter subscribers will see every piece of content you post. So, re-publishing the same content in a different form gives your content the chance to be seen by multiple audiences. And people who have already seen it will enjoy the fresh retake of your content.
Repurposing your content will give it a wider audience. And if people truly love your content, they will share it on their social media.
