Content curation can boost your profits, save millions, and reduce frustrations. Anyone, you or someone on your team, can be a curator. The act of curating improves critical thinking, build reputation, and grow personal networks.
The most apparent benefit to curating content is it simply saves time. Creating quality content isn’t easy. It takes a lot of time, effort, and internet scouring. Even after researching for hours, you have to bring an original perspective to the information and statistics that already exist.
On top of that, you also want to make it relevant to your audiences’ lives so it brings some real value to them. The cherry on top is to make the content engaging and entertaining.
Because we live in an online world bloated and busting to the seams with content, content that doesn’t immediately catch someone’s attention simply gets lost in the void.
When you share an authority’s content, you are able to “piggyback” on their reputation, in a sense.
