As a curator, you:
- search out the best items
- select for the collection
- authenticate and preserve items
- add interpretation, descriptions, and meaning
- publicize viewings
And instead of paintings, you work with online content like:
- blog posts and Tweets
- articles
- meeting summaries
- presentations
- competitive analysis
- video
- conversations
- images
- infographics
- TED talks
- sales pitches
- … and much more
Content curation isn’t anything new, only 5% of marketers surveyed worldwide never share another organization’s content. Nearly one-third of blogs share blogs, industry resources, or other resources on a daily basis.
