Trends that shift power of data to the individual, data ethics, and personally curated data are in the works. But are not a concrete reality… yet. Until then, there are simple ways to protect your online privacy.
As technology seeps more and more into your everyday life, privacy becomes rarer. Don’t believe us? Do a search of yourself online. You may surprised to find just how much of your information is out there, ripe for the picking of any ill-intent character or company. Address, income, family, phone number, and so on. Wow. It’s a great activity for creeping yourself out.
Your personal information is highly valuable to companies. Many legitimate businesses need your personal information. Your medical records contain your social security number and your bank obviously has your credit card information.
But many companies, along with criminals, would do anything to get their hands on that information. Criminals want access to your money and other valuable assets. Companies want to know everything about you to market more of their services and products to you and serve you highly targeted ads. Yikes.
