Already, we see power over data shift from the corporation to the individual. When the individual has power over their data, benefits like more secure online privacy follow. In addition to privacy, Swomi’s mission is to create a system that allows people to benefit from their data.
Given all the privacy hacks, breaches, and mishaps of major companies, it comes as no surprise data ethics and trust will see huge progress. As companies see that trust drives success, data ethics will become a main focus. Trust in data usage will be core platform for differentiation.
The more personal the data, the more valuable it becomes. Sources of personally curated data (data that are direct representations of a person’s wishes and desires) have higher value. Contrast personally curated data with presumed wishes and desires based on derived data.
