Influencer and affiliate marketing have more in common than you think.
This article is letter (I) of our “Affiliate Marketing" series where we write an article for each letter of the phrase. “Affiliate Marketing" shares content to help you reach your peak marketing performance and make the most of your marketing efforts. Find links to more articles in the series below.
You may be wondering what’s the difference between influencers and affiliates. Today, we break it down for you including how much Influencers charge.
Influencer Vs. Affiliate Marketing
Influencers
- uses social analytics to track and measure campaigns
- focuses on potential reach, social engagement, overall brand awareness
- CPM (cost per impression)
Affiliates
- uses cookies and pixels on websites to track and measure advertising
- more tangible results like sales, orders, registrations, email sign ups, conversion rate
- CPA (cost per acquisition): PPC (pay per click) is a form of CPA
How Influencers Have Changed The Affiliate Game
Many influencers including micro influencers use affiliate marketing techniques and vice versa. The online marketplace evolved to go beyond quick clicks and sales. Now, the focus is the heart of consumer behaviors to build long-term relationships.
Focus On Goals, Not Categories
When choosing whether to go with an Influencer campaign or Affiliate advertising, focus on what you specifically want to accomplish.
Maybe an Influencer’s social following will work better to spread brand awareness. Or you may want the concrete results affiliate marketing can provide.
Word Up:
Influencer and affiliate marketing can be used separately or together. You can even create a hybrid influencer/ affiliate strategy if that is what suits your goal.
sources: accelerationpartners, socialmediaweek, entrepreneur cpcstrategy thecampusagency shanebarker
This article is letter (T) of our “Affiliate Marketing" series where we write an article for each letter of the phrase. “Affiliate Marketing" shares content to help you reach your peak marketing performance and make the most of your marketing efforts. Find links to more articles in the series below.
(A) Everything You Need To Know To Start (A)ffiliate Marketing
(F) Does Affiliate Marketing Have A Profitable (F)uture?
(F) List Of (F)REE Affiliate Marketing Resources
(I)rresistible Incentives To Become An Affiliate Marketer
(L) No More Mistakes - (L)essons Learned From Affiliate Marketers
(I) What Is Affiliate Marketing’s Potential (I)ncome?
(A) When (A)I Meets Affiliate Marketing…
(T) The Top (T)rends To Amp Up Your Affiliate Marketing Game
(E) How (E)ntrepreneurs Can Make Affiliate Marketing Work For Them
(M) Time-Tested Ways To (M)onetize Your Content
(A) How To Turn Your (A)utomation From Zero To Hero
(R) Take Full Advantage Of Affiliate Marketing With These 10 (R)ewards
(K) Applied (K)nowledge Is Key To Being A Successful Affiliate
(E) What You Can Learn From Affiliate Marketing (E)xperts
(T)rust Comes First – Affiliate Marketing Is Useless Without It
(I) The Best Of Both Worlds – (I)nfluencer AND Affiliate Marketing
(N)o Website? No Problem. How To Affiliate Market Without One
(G) How To Create Affiliate Marketing (G)oals To Save Time And Money
