How do you live your life and share your Content?
Lifestyle Content is content that highlights a way of life.
This type of content is already used in traditional advertising – Sell a lifestyle, not a product. Product advertisements and Lifestyle Content can feature the same item, but the difference will be night and day. Lifestyle Content puts an item in the specific context of someone’s (usually an Influencer’s) life.
What Is Lifestyle Content
How do you know you are looking at Lifestyle Content? Lifestyle content makes its viewer feel an emotion.
When you see that necktie listed on a white background on Amazon, all you see is...a necktie.
In contrast, when you see a high definition image of that necktie draped over the back of a velvet-lined chair sitting in an old-style English study, suddenly that necktie makes you feel old-world prestige, luxury, and class.
Lifestyle Content Builds Your Social Currency
Why does lifestyle content work so well?
It makes sense when you consider how content is used to fulfill basic social needs like learning new things, maintaining relationships, furthering careers, and earning recognition.
Studies even show people value a positive personal reputation just as much as money.
Lifestyle content taps into the basic social human need for recognition.
By its nature, all Lifestyle content is aspirational. When someone shares lifestyle content, they associate themselves with that piece of content. People share content to communicate their values, who they are, and their beliefs.
If the lifestyle content is an image of an infinity pool on the seashores of the Bajamas, that person may be portraying their online persona as someone who lives luxuriously.
Content Marketing Trends You Can Use To Create Better Lifestyle Content
Now you know the “why” of Lifestyle Marketing, let’s get practical.
To create relevant and shareable lifestyle content, ask yourself a few questions. What do you want people to feel when they interact with your brand?
For example, Red Bull features content like daredevil stunts to portray an adventurous, risk-taking lifestyle. What does your target audience do for fun? That will give you ideas of what kind of content to create.
So now you have a few tricks under your belt for creating content. That’s just half of the equation. Your relevant content needs to be marketed in relevant places. Otherwise, no one will know you exist. For 2018, certain trends like livestream video, Augmented Reality, and Email Newsletters are gaining traction in the online world.
Your audience will greatly appreciate lifestyle content they can share to raise their online reputation. To help them increase their social currency is one of the greatest things you can do to add value to their lives.