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The In's And...

As a curator, you:

  • search out the best items
  • select for the collection
  • authenticate and preserve items
  • add interpretation, descriptions, and meaning
  • publicize viewings

And instead of paintings, you work with online content like:

  • blog posts and Tweets
  • articles
  • meeting summaries
  • presentations
  • competitive analysis
  • video
  • conversations
  • images
  • infographics
  • TED talks
  • sales pitches
  • … and much more

Content curation isn’t anything new, only 5% of marketers surveyed worldwide never share another organization’s content. Nearly one-third of blogs share blogs, industry resources, or other resources on a daily basis.


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