“Work smart, not hard” applies more than ever in our Content-driven world.
The Content Lifestyle Fits in Your Hand
Vintage fashion retailers like Anita Berisha, founder of Anitaberisha.com, and Miranda Kerr, creator of Mirandakerr.com, are a growing brand of #GirlBosses running their empires completely from their iPhones.
With what looks like a few simple phone photoshoots, Belmiraz pulls in about $40,000 a month from selling curated vintage fashion on her Instagram page.
“Without a smartphone, Anita Berisha would likely still be working a full-time job in marketing or inventory management—her jewelry-making habit confined to a mere ‘side hustle.’”
Berisha is truly living the Content Lifestyle – a location independent lifestyle entirely funded by her Online Content.
The Content Lifestyle is about experience.
Go. Travel. Do Things. Meet People.
This is possible because you are mobile and you can run your empire from the tips of your fingers (granted you have internet access).
“They’re very experiential sellers,” Thornton, at Shopify, says of iPhone-focused entrepreneurs. “And they care a lot about building a brand.”
The way they live seeps into the type of content they create. A life focused on experiences creates experience-based Content.
Your Content Creates Value, Not the Clothes
Let’s face it, the price of vintage clothes has changed very little over the years.
And it’s not as if there are lineups outside of vintage thrift stores either.
The product is the same but the demand, and potential for profit, has hugely grown.
So what happened?
“What it really is is a shift in what the main input type is,” he says. “If you sit in front of a computer, it’s easy to enter text and really difficult to enter photos and videos. With a phone, it’s the opposite.”
What’s key is HOW your content is being leveraged.
The different type of “main input” (the smartphone) allowed users to leverage their content in a new and powerful way.
In the past, the leverage tool for vintage clothes was a brick-and-mortar store.
Then, Amazon and online retailers exploded and tossed shopping malls to the side.
“Why take the time, effort, and energy to go a store when I can get it delivered to my doorstep?”
Now a new wave of transformation has come on fast and has come on strong – the virtual mall on Instagram.
“Why drive to the mall when I can have a personalized, relationship-based experience right at my fingertips?”
Granted this only applies for fashion and beauty retailers, as this is the niche that seems to be best suited for the Instagram shopping experience.
Other niches have yet to find a platform that can powerfully leverage their content.
When content is leveraged by smartphone, it suddenly becomes possible to run a $500,000 company in the palm of your hand.
Empowered by Content Instead of Empowered to Shop
The advance in technology has allowed Infuencers like Berisha to achieve massive gains.
In addition to technological advances, some companies have given users just a few tools - Instagram’s payment gateway and “Stories” feature makes it easier to buy.
Still, these new features are only mildly empowering. They focus on making it easier for the user to consume while prioritizing the company’s profits.
Yes, Influencers can gain commissions for what they sell, but what if they directly earned value from their content?
Swomi technology allows users to be empowered by their own content, instead of the value of that content sent to the application or a company. Imagine what it would be like if you could simply post a picture of a sweater, and earn value from that picture alone? Simply for the reason that your content is valuable in of itself.