“WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money—that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
That’s Simon Sinek emphasizing the importance of articulating your “Why.” Consumers today really respect standing for a larger, humanitarian purpose. When you can buy the same blue hat from 50 different sources, would you rather buy a hat from some random website? Or would you rather buy a blue hat where a percentage of proceeds are donated to curing cancer? Many times we buy into the message behind a product rather than the product itself.