What Makes Content...

Every time you create content, aim to add a bit more “you” to the equation. Creating unique content begins with research. Do a search of your topic and see where the conversation around your topic is focused around.

If you are writing content about elephants, do a search for the keyword “elephants.” The top-ranked articles are the ones that set the tone for the conversation. Do they talk about the dwindling population of wild elephants? Do the top-ranked articles only cover news about domestic elephants in zoos?

Maybe you see an angle about elephants that no one has talked about yet. If that’s the case, congratulations! You have found a unique topic for your content.


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