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Who's Researching You...

So actually, the internet is a very public place. Here’s a breakdown of who’s looking at you online.

Family/ Friends. This one is a given. To keep in touch with our family and friends is actually the main reason any of us hopped onto the internet/ social media in the first place.

Peers/ Acquaintances. A step removed, peers and acquaintances are looking at your digital presence too. Still have your classmate from the 10th grade as a friend on Facebook? Unless you specifically filter your posts, they’re seeing your status updates about how you broke up with your girlfriend. A little awkward, but still nothing too out of the ordinary going on here. So far, so good.

Employers. This has been going on for so long, it’s expected and prepped for. Employers for a job or college applications can and will evaluate your online presence. Is your digital representation professional? Does your character online match your resume?

Strangers. Here’s where we start to get into creeper/ trolling zone. When complete strangers we have never met, nor will ever encounter, are looking at our “Beach Day In May” photo album… it’s time to turn on the privacy settings.

Corporations. The most unexpected on the list, it’s actually common for dozens of online companies to track and record you constantly while you are online. The data and content they datamine from you are sold to advertisers. (At Swomi, we believe you deserve to receive the value of your online content, not corporations. To learn more about our “Why,” visit our About Us page here.)

Customers. This one only applies if you have an eBusiness or online brand. Customers, especially the ones considering making a purchase with you, search for third-party online reviews to confirm your credibility. Your potential customers can be family/ friends, peers/ acquaintances, or strangers.


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