It’s a showdown between Travel and Beauty/Fashion Vloggers.
Let’s just say reality television hit its peak popularity in the early 2000’s. Yes, we want the drama, the emotions, the “realness” of reality television. But now the world has all eyes focused on Vloggers. Way better than reality television, these are actual real people who are regularly uploading their real lives.
There’s a certain appeal to self-induced vulnerability that reality television just can’t replicate. The rawness and immediacy of man vs. webcam overpowers the distancing giant Network channels of MTV or VH1. Nothing beats instant authenticity.
Vloggers and The Content Lifestyle
Dear Vloggers, we love you. But who do we love most of all? What topics and Content lifestyles do viewers follow most religiously? That so happens to be Travel Vloggers, Beauty Vloggers, and Fashion Vloggers. Just what is the appeal of these globe-trotting, lip-lined, trend-strutting individuals?
For one, travel, fashion, and beauty are all highly visual. Can you imagine READING about how to curl your lashes? Here let’s try it -
Apply the curler to the base of your lashes and gently squeeze for about 10 seconds. Then slide the curler to the middle of of your lashes and squeeze for 10 seconds. Finally, curl the tips of your lashes with another 10-second squeeze…
Zzzzz – OH! We fell asleep.
If a picture is worth a thousand words and an architectural building is like reading a novel, then the best part about vlogging is you don’t have to read at all.
Show instead of tell applies here more than ever.
Which leads into our second point…
Instant Authenticity Is Why Video Is Only Getting More Popular In 2018
It comes as no surprise that the rise of vlogging must have had a bit of help from the rise of video popularity in general. People seem to really enjoy their moving visual input (think about how long television and movies have been popular).
Video, especially livestreaming, is becoming increasingly watched in 2018. With livestreaming, again it goes back to the raw, immediate authenticity only live video can provide. What feels cooler than “being there” for a product launch, live event, or feel like you are in the room with your favorite social media Micro-Influencer?
What else could be helping video become so popular? Advances in technology are a definite factor. Devices can more readily handle the specs needed to play videos. Even high quality videos can play on most smart phones today. Easier access to video ensures more videos will naturally be watched.
Word Up: It’s All About People And Real Stories
We love Vloggers for how real, authentic, and genuine they can be. As a result, they easily gain the trust of their community. But if you’re a budding vlogger, it may be best to go into a niche other than travel, beauty, or fashion as these may be over-saturated with content.