What You Need...

This seems like a straightforward answer, right?

Originality is something unlike anything that’s ever existed before.

Originality is creative.

Originality is unique…right?

While none of those definitions are wrong. Originality applied in the context of content gives us second-thoughts about what originality is. Specifically, originality for SEO.

Google’s Panda algorithm, release in 2011, prioritizes original content and ranks it higher. Panda weeds out “thin” low-quality sites, sites with more ads than content, and any kind of plagiarized content.

In other words, Panda really does not like unoriginal content.

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