Trust Makes The...

"The glue that holds all relationships together – including the relationship between the leader and the led – is trust, and trust is based on integrity." – Brian Tracy

We may be communicating through an advanced medium like the internet, but people will still be people no matter what they use to chat.

So naturally, people will look for what to trust and who to trust when they go online.

Trust, after all, is the foundation for any human interaction. Even a level of trust is needed when people interact with objects (you trust your chair won’t break while you sit on it) or an environment (a clean space can make you feel more at ease than an unkempt place).

When exploring the internet, people combine a, mostly unconscious, combination of looking for people to trust, like credible journalists reporting an a political event. Online users are also verifying if they can trust the websites they visit and emails they open (environmental trust).

Building online trust is a bit more nuanced since there is no one to talk to face-to-face. Instead, quality content is a huge indicator of your online credibility. Displaying content on your business’ site like product videos, brand stories in an “About Us” section, and original content goes a long way.


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