In business, the end-goal is to make a profit by helping people solve a problem. The definition of marketing automation shows how it fits into the bigger picture:
“Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.”
Another way to understand what marketing automation is, is to understand what marketing automation is not. It’s not CRM (Content Relationship Management) software. And it’s also not traditional marketing that’s only based on click data. Traditional marketing is only setup to automatically trigger based on behavior.
In contrast, marketing automation is a more holistic form of marketing “based on their unique needs, interests, and preferences — not just their click through data.”
As a result, you are better able to set up truly personalized systems that will provide relevant content to your leads.