Lifestyle marketing focuses on selling a lifestyle, not just a product. You’re not just buying a diamond ring. When you buy that ring, you’re entering the glamorous world of eternal, undying love (juuuust like the TV commercial). So we can see that lifestyle marketing has been around for a while and before the internet.
Combine lifestyle marketing with Content Marketing, one of the most popular ways to market online, and you get (ta-da!) lifestyle content marketing. Amsterdam Printing describes lifestyle content marketing like this:
“[Lifestyle content marketing] focuses on your customers’ interests and day-to-day life. You present them with content that will interest them—content that’s related to your brand, but not necessarily a direct sell of your products and services.”