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Are you aware of what content curation is and the huge benefits it provides to you as well as your audience including social media? If you didn’t, well then you just came to the right place. The future of content is Content Curation. Here’s how.
What Is Content Curation?
Content Curation is finding, gathering, and sharing content around a specific theme or topic. In contrast to original content you create yourself, curated content is the work of others.
When in “Content Curator” mode, think of yourself like the director of an art gallery.
The art gallery director begins with the museum’s artworks (the content of others), creates a specific theme, and presents the artwork in an exhibition that best represent that theme.
The theme is the director’s unique perspective on how these works of art can be interpreted.
The Mona Lisa can be presented as a historical masterpiece, or it can be presented as a current day trope in popular culture.
One piece of content can have two different meanings.
Your process as an eContent Curator is no different.
Curated Content Benefits For You
Your viewpoint on the meaning of content is where you create value with Content Curation. The unique perspective you add to the conversation in your industry is what helps propel you to Thought Leader status.
Which is pretty amazing, considering not every piece of content you create needs to be an entirely original masterpiece.
You can share the work of others and are still able to give value to your audience, establish yourself as an expert, and raise your credibility. When quoting the words, ideas, and quotes of already credible people, it gives credibility to your content as well.
Content curation is a simpler, easier process than starting from scratch with your own content. This translates into saved time, too.
Curated Content Benefits For Your Audience
When eMarketers switch their Content Creator hats with a Content Curator hat, audiences benefit by receiving the best, most relevant content.
And because eMarketing is completely based on what the audience wants, it’s your number one priority to keep them engaged, entertained, and stuffed full with a healthy diet of valuable content.
We live in the age of peak content. There is more information than anyone can ever go through in their entire lifetime.
Google’s CEO, Eric Schmidt, famously said, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”
People receive much more value from content that helps them navigate the internet’s vast sea of information. They don’t want to sift through everything they don’t care about. They want relevant content that truly speaks to their lives.
As dlvr.it describes it, “Content curation provides your audience with a life raft in a sea of information.”
Content Curation is everyone’s friend. Now that you’re well acquainted with curated content, how about experiencing a curated audience? When you sign up for one of our SwomiBUZZ Flyers, a curated audience is automatically directed to your blog or website. Contact us here to learn more.
This article is part of our “Future Content" series where we write an article for each letter of the phrase. “Future Content” explores what the future may hold for your online content.
Click below to read more articles in the “Future Content” series: