Endorsements are about as old as marketing itself. Does this sound familiar? A charismatic celebrity or a sports superstar gives two thumbs-up for a product/ service in an advertisement.
In the advertisement, the influencer gives the product, service, or cause their approval, support, and reassure the audience they even use it themselves.
And either subliminally or directly, the person becomes compelled to buy the endorsed product.
Endorsements are really as simple as partnering with an influential figure and running a campaign where the influencer supports your product.