Unfortunately, unhappy customers are the ones most likely to leave a review. But bad reviews are okay too. Statistically, people become suspicious of a website with only good reviews. Only positive, glowing reviews lead 30% of people to believe the reviews are faked or they are not being shown the full picture. That’s just how life is. Everything has its good and bad sides, and people know this. No matter how helpful your product or service is, there is always room to learn and improve. Negative reviews help show you where you can make your product even better. It’s not the end of the world either. 95% of unhappy customers will return if an issue is resolved quickly and efficiently.