The term “engagement” is so overused, it’s become confused with a lot of other marketing terms. For the record, here’s the difference!
Engagement is not…
Reach. This means very little as it indicates the number of people who see your content, even if that was just a moment.
Time On Page. Metrics on this can be skewed because there are so many other factors at work. People can open other tabs, walk away from their device, etc.
Shares. Surprisingly, Tom Haile of Chartbeat revealed in his Time Magazine article that there is little correlation between articles we read and articles we share.