We’ll call this first group of internet users the Passive Content Creators. They create content (for the most part) unknowingly leave a digital footprint. At most, they upload images or videos once in a while to their social media.
While everyone creates content in some form or another, there are a few people who caught the content ball and really ran with it. These individuals actively create content on a consistent basis to generate social and financial value from their content. As ContentEngine describes it, “A Content Creator is someone who is actively creating and publishing original content to an audience on one or more media platforms.”
Content Creators are the hyperactive personalities on Youtube. The thoughtful lifestyle writers on blogs. The well-dressed, globe trotting Influencers on Instagram. The livestreaming gamers on Twitch.
We’ll call this group the Active Content Creators.