Amsterdam Printing also uses a really accurate analogy where they compare brand-customer relationship in content marketing to wooing a love interest.
On your first date, you don’t go off and blab about how great you are. You usually listen to your date, find out what their interests are, try to relate, and have a good time. By picking up on what their interests are, you can do things for them that help make them feel extra special.
Do they have a sweet tooth? Grab a box of chocolates for them next time you see them. Huge fan of Drake? Share a link to a cool interview of him. Art lover? Time for a sunny day at the local museum.