What Are People Saying About Your Online Reputation?

Online reputation for everyday peeps.

Everyday, over {ijseo_redirect id=391} names are searched on Google. Chances are, you’re one of them. So what do your search results say about you? We’re teasing apart the meaning of “Online Reputation” letter by letter to give you a better understanding of the digital world we live in. Starting off is a quick look at what is an online reputation, how to maintain it, what your online reputation has to do with your content.

 

What is Online Reputation?

 

Everyone is fairly aware of how their own personal reputation comes across. Maybe you’re the funny one. Or you’re the smart one people go to for answers. For someone else, they may even perceive you as the tough, cool type.

What do people say about you when you’re not in the room? Except today, “the room” is the gigantic world wide web. The immediate recollection people have of you is your personal brand.

Remember, there is a big, but simple, difference between your identity and reputation. Reputation is how others perceive you. Identity is how you perceive yourself. Some people can spend a lifetime of effort getting these two to align.

 

Online Reputation In Your Everyday Life

 

But the biggest problem? To think, {ijseo_redirect id=390} Whether you are online or not, everyone has an online reputation. The content that is pulled when someone searches for you can either help you, hurt you, or (if there is no relevant content about you) indicate you don’t even exist.

Think it doesn’t affect you? There is a {ijseo_redirect id=392} chance your job recruiter will google you during the hiring process. Close to half of people ({ijseo_redirect id=393}) have decided to not do business with someone after doing a Google search. And it doesn’t stop at business. Let’s be honest, how many of us have googled a new love interest?

Taken to its extreme, your online reputation can be a matter of better employment opportunities or unemployment. A chance at a relationship or loneliness.

Managing your online reputation isn’t just for companies. Actively take charge of your online reputation and, if need be, {ijseo_redirect id=394}.

 

Online Reputation and Your Content

 

Looking at the bigger picture, your online content is the vehicle that carries and communicates your online reputation.

Is the content associated with your online persona filled with grimy pictures of Friday nights at the bar? Is the content with your name attached to it meaningful blog posts commenting on your industry? Does another person come up when you search yourself?

Online, your identity, reputation, and content are all inseparable. Your content creates your digital identity in the same way your tone of voice and mannerisms can communicate your character. The more favorable your online reputation, the higher your online social currency. And the online social ecosystem is completely based on the distribution and creation of social value.

 

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How do you measure the social value of a piece of content? By the activity-based content associated with your content. For example, activity-based content is the likes, shares, and follows of your content. A video with 100 million views is more valuable than a video with 1,000 views. Swomi Flyers add value to your content in the same way by automatically directing a curated audience to your content. To learn more about adding value to your content, contact us here. And remember to visit us daily to keep up to date with fresh content all about your online reputation. See you next time and thanks for reading.

What Are People Saying About Your Online Reputation?

Online reputation for everyday peeps.

Everyday, over {ijseo_redirect id=391} names are searched on Google. Chances are, you’re one of them. So what do your search results say about you? We’re teasing apart the meaning of “Online Reputation” letter by letter to give you a better understanding of the digital world we live in. Starting off is a quick look at what is an online reputation, how to maintain it, what your online reputation has to do with your content.

 

What is Online Reputation?

 

Everyone is fairly aware of how their own personal reputation comes across. Maybe you’re the funny one. Or you’re the smart one people go to for answers. For someone else, they may even perceive you as the tough, cool type.

What do people say about you when you’re not in the room? Except today, “the room” is the gigantic world wide web. The immediate recollection people have of you is your personal brand.

Remember, there is a big, but simple, difference between your identity and reputation. Reputation is how others perceive you. Identity is how you perceive yourself. Some people can spend a lifetime of effort getting these two to align.

 

Online Reputation In Your Everyday Life

 

But the biggest problem? To think, {ijseo_redirect id=390} Whether you are online or not, everyone has an online reputation. The content that is pulled when someone searches for you can either help you, hurt you, or (if there is no relevant content about you) indicate you don’t even exist.

Think it doesn’t affect you? There is a {ijseo_redirect id=392} chance your job recruiter will google you during the hiring process. Close to half of people ({ijseo_redirect id=393}) have decided to not do business with someone after doing a Google search. And it doesn’t stop at business. Let’s be honest, how many of us have googled a new love interest?

Taken to its extreme, your online reputation can be a matter of better employment opportunities or unemployment. A chance at a relationship or loneliness.

Managing your online reputation isn’t just for companies. Actively take charge of your online reputation and, if need be, {ijseo_redirect id=394}.

 

Online Reputation and Your Content

 

Looking at the bigger picture, your online content is the vehicle that carries and communicates your online reputation.

Is the content associated with your online persona filled with grimy pictures of Friday nights at the bar? Is the content with your name attached to it meaningful blog posts commenting on your industry? Does another person come up when you search yourself?

Online, your identity, reputation, and content are all inseparable. Your content creates your digital identity in the same way your tone of voice and mannerisms can communicate your character. The more favorable your online reputation, the higher your online social currency. And the online social ecosystem is completely based on the distribution and creation of social value.

 

{ijseo_redirect id=117}

 

How do you measure the social value of a piece of content? By the activity-based content associated with your content. For example, activity-based content is the likes, shares, and follows of your content. A video with 100 million views is more valuable than a video with 1,000 views. Swomi Flyers add value to your content in the same way by automatically directing a curated audience to your content. To learn more about adding value to your content, contact us here. And remember to visit us daily to keep up to date with fresh content all about your online reputation. See you next time and thanks for reading.


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