Virtual communities are the hip, happenin’ online spaces where your niche/ tribe/ target audience spends the most time on. Virtual communities take many different shapes and forms. It can be a general social media platform like Facebook. Or virtual communties can spring from a uniting hashtag on Twitter like it did with the #MeToo movement. Your audience may also be engaging on a certain online forum or subReddit board.
It’s here where you will be putting your active listening skills to work. To know how to deliver value to your audience, go where they go to find out what topics they are curious about, what causes they are passionate about, and the hot trends they are talking about.
Remember to not just listen, but actively listen! Strategically engaging in conversation will boost trust in your brand and help you be seen as an authority by your community.