A burger joint can have the best burgers mankind has ever seen. But if the restaurant is shabby, odorous, and unkept, no one will step foot in that restaurant.
User-Experience (UX) design is like the presentation of your restaurant (website). Having an easy to navigate and understandable website will help users get down to what really matters, your delicious burgers (content).
No longer just a sleek design and a fun, interactive menu bar (though these definitely never hurt), content is inseparable from the user experience.
While we define content as anything and everything you do online, Moz’s definition of content best suites a people-based marketing focus: