Remember, your users are people. And people are people, whether they are offline or online. User experience begins with, ends with, and completely revolves around people.
A study by Microsoft reveals the average person’s attention span is shorter than a goldfish, 8 seconds.
The plus side? Frequent multi-screen users are better at multitasking. The digital lifestyle revolutionizes user habits.
By understanding your target audience’s digital behavior, you can provide relevant content and effective marketing campaigns that will warm people up from a lead to conversion.
BridgeCorp refers to this strategy as people-based marketing – a humanized approach to creating meaningful, engaging content according to people-based data.