UX design is used to deliver content to your audience in a fun, easily consumable manner. But content is more than just words in a blog post or pretty graphics in an infograph.
Content, combined with user experience, delivers delightful experiences for your audience.
Content Marketing Institute explains what bringing your content to life is all about:
“letting your audience experience your product or service prior to making a purchase and guiding those who take the leap to further consider your product or service.”
One example of great content experience is Ikea’s release of their app that lets consumers digitally preview furniture in their homes via virtual reality.