Be on your way to build meaningful online relationships.
It takes a special understanding of the internet to establish and maintain an online reputation. What we do in our everyday lives - actively listening, engaging with a community, and setting realistic goals all have an online equivalent. Let’s take a look at how to understand the internet to form some cool relationships and provide value with content.
Understanding begins with listening. The most helpful tip to listening is to be fully present. Straying from the present moment can be a wandering mind mid-conversation, distraction from a train of thought, or simply giving full eye contact. Active listsening is a simple process, easier said than done.
The same goes for listening online. Social listening involves lsitenign to conversations involving you and/ or your brand occurring on different social media platforms. The first stage of online social listening is comprised of four stages:
1. Monitoring – overseeing all mentions of your brand
2. Filtering – Is the brand mention positive, neutral, or negative?
3. Analysis – decidingwhat kind of response is required (also called Sentiment Analysis or Opinion Mining)
4. Action - Engaging in the conversation through comment, message, etc.
Virtual communities are the hip, happenin’ online spaces where your niche/ tribe/ target audience spends the most time on. Virtual communities take many different shapes and forms. It can be a general social media platform like Facebook. Or virtual communties can spring from a uniting hashtag on Twitter like it did with the #MeToo movement. Your audience may also be engaging on a certain online forum or subReddit board.
It’s here where you will be putting your active listening skills to work. To know how to deliver value to your audience, go where they go to find out what topics they are curious about, what causes they are passionate about, and the hot trends they are talking about.
Remember to not just listen, but actively listen! Strategically engaging in conversation will boost trust in your brand and help you be seen as an authority by your community.
Online Reputation Goals
Now that you’re listening and getting to know your audience pretty well, what are you going to do with all this information? This is where you consult your online reputation goals – the time-bound benchmarks for your online reputation that will help increase your bottom line. Afterall, there is no point (other than stroking your own ego) of amassing 30,000 Facebook Fans if they do not convert into paying customers.
Online Reputation expert, Andy Beal, suggests a simple 3x30 method:
30 Days – what are your reputation goals for the next 30 days?
[example] our CEO is being attacked in a particular forum. We need to join the conversation, put out fires, correct inaccuracies, and stop the attacks from continuing.
30 Weeks – what are you reputation goals for the next 30 days?
[example] we need to start positioning our CEO as a thought leader in our industry by publishing 10 blog posts shes has authored, building a Twitter following of at least 2,000 fans that support her, and improving what shows up on the first page in Google when you search her name.
30 Months – you guessed it, what are your reputation goals for the next 30 months?
[example] we plan to have our CEO featured as a trusted source for print and TV news outlets. All negative search engine results will be pushed beyond the first three pages and she will speak at three conferences during the year
Do you want to see results sooner and build an audience faster than you currently are? Consider adding a Swomi Flyer to the tips and tricks you just learned. Swomi Flyers automatically direct a curated audience to your blog or website. Contact us here to learn more.