Trends For The Future Of Email Marketing

Email marketing will endure into the future… and so will these trends!

This article is letter (T) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

 

Our email inboxes are going nowhere. Below, find some exciting trends that have been on the up in the last few years and are only gaining momentum.

 

Email Is Here To Stay

 

Mobile. Majority of emails are opened via mobile. As a result, email has become a complimentary activity. People check their email while eating breakfast, during their commute, or while watching TV. Mobile-Friendly emails will fill our future inboxes.

Interaction. Interactive content based on gamification principles will increase. Mailable ‘Microsites’ is a type of interactive email where users can interact with the email interface in their inbox.

Automation. Artificial intelligence will help marketers do everything from suggesting email subject lines to integrating personalized product recommendations.

 

Consumers Are Behind The Wheel

 

Empowered Content. Consumers are in control of what content they consume and which platforms they interact with.

Privacy Rights. Expect to see internet user’s privacy rights locked and loaded with government policies like GDPR.

 

This Is Personal

 

Personalization. Pivotal for creating dynamic and engaging content.

Conversational Tone. People are more receptive to brand-as-friend and are more likely to view the company as trustworthy and genuine.

 

Word Up:

The future looks like an awesome place for emails. According to these trends, our inboxes are about to be a more fun place to be!

 

This article is letter (T) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

(E)mail Marketing Overview

(M) 3 Simple Tips To Get People Opening Your E(m)ail Campaigns

(A) 3 Happy Reasons To (A)utomate Your Email Marketing Today

(I)nsights Into Influencer Marketing

(L) Don’t Just Send Emails, (L)EVERAGE For More Email Subscribers

 

(M)arketing As An Influencer – How It Works And What To Do

(A) Are You Making One Of These 7 (A)ffiliate Marketing Mistakes?

(R)eferral Vs. Influencer Vs. Affiliate Marketing

(K) 7 Simple (But (K)nowledgeable) Solutions For Email Marketing

(E)xperts Give You Their Email Marketing Success Tips

(T)rends For The Future Of Email Marketing

(I)mprove Your Email Campaigns And Connect With Your Readers

(N) Master The Skills Of (N)iche Email Marketing And Succeed!

(G)oal-Setting For Your Email Marketing

Trends For The Future Of Email Marketing

Email marketing will endure into the future… and so will these trends!

This article is letter (T) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

 

Our email inboxes are going nowhere. Below, find some exciting trends that have been on the up in the last few years and are only gaining momentum.

 

Email Is Here To Stay

 

Mobile. Majority of emails are opened via mobile. As a result, email has become a complimentary activity. People check their email while eating breakfast, during their commute, or while watching TV. Mobile-Friendly emails will fill our future inboxes.

Interaction. Interactive content based on gamification principles will increase. Mailable ‘Microsites’ is a type of interactive email where users can interact with the email interface in their inbox.

Automation. Artificial intelligence will help marketers do everything from suggesting email subject lines to integrating personalized product recommendations.

 

Consumers Are Behind The Wheel

 

Empowered Content. Consumers are in control of what content they consume and which platforms they interact with.

Privacy Rights. Expect to see internet user’s privacy rights locked and loaded with government policies like GDPR.

 

This Is Personal

 

Personalization. Pivotal for creating dynamic and engaging content.

Conversational Tone. People are more receptive to brand-as-friend and are more likely to view the company as trustworthy and genuine.

 

Word Up:

The future looks like an awesome place for emails. According to these trends, our inboxes are about to be a more fun place to be!

 

This article is letter (T) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

(E)mail Marketing Overview

(M) 3 Simple Tips To Get People Opening Your E(m)ail Campaigns

(A) 3 Happy Reasons To (A)utomate Your Email Marketing Today

(I)nsights Into Influencer Marketing

(L) Don’t Just Send Emails, (L)EVERAGE For More Email Subscribers

 

(M)arketing As An Influencer – How It Works And What To Do

(A) Are You Making One Of These 7 (A)ffiliate Marketing Mistakes?

(R)eferral Vs. Influencer Vs. Affiliate Marketing

(K) 7 Simple (But (K)nowledgeable) Solutions For Email Marketing

(E)xperts Give You Their Email Marketing Success Tips

(T)rends For The Future Of Email Marketing

(I)mprove Your Email Campaigns And Connect With Your Readers

(N) Master The Skills Of (N)iche Email Marketing And Succeed!

(G)oal-Setting For Your Email Marketing


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