Stop following false trends by knowing the true core of what works.
Influencer marketing. Referral marketing. Relationship marketing. Social Media marketing. Friend marketing.
It goes by many names. But the connecting thread that ties all these types of marketing together are the same – Social Word of Mouth.
Social Word of Mouth powers all these different types of marketing. It’s similar to how gasoline fuels cars, trucks, and motorcycles alike. Social Word of Mouth is the most effective method in any type of marketing with 82% of Americans say they seek recommendations from friends and family when considering a purchase.
Knowing this greatly helps you focus your efforts to gain the greatest leverage and results. So instead of learning the latest email marketing CTA button tips, let’s study the source.
What Is Social Word of Mouth?
According to the dictionary, Word of Mouth is the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it.
People don’t just sit there and wait for their friends to tell them what to buy. People actively ask their friends, family, coworkers, and community about what to buy and what services to use. Social Word of Mouth is engaging.
For brands who are constantly urging engagement with their audience, Word of Mouth is gold.
How to Use Word of Mouth in the Digital World?
We have now evolved to Digital Social Word of Mouth. To translate Social Word of Mouth into the Online landscape requires a person’s online Content.
What is Content? Content is any activity you do online. Have you ever posted a picture? Wrote a Comment? Emailed a Friend? Congratulations, you have created Content!
Online activity even counts for more subtle things like clicking a link, opening a website, and the length of time you watch a video.
It’s actually impossible to go online without creating Content so technically, we all are Content Creators.
But for the purposes of digital Word of Mouth, your Content is the vehicle that carries the message of your recommendations and opinions. Your content carries your credibility and your trust with it. Online, your Content IS your voice.
Swomi is Social Word Of Mouth
Social Word of Mouth is so deeply important, we named ourselves after it! SWOMI is an acronym that stands for Social Word of Mouth Indexing.
Our tagline is “Words Have Worth.” Your Content is valuable and you deserve to benefit from the credibility, trust, and authority that is infused with your Content.
In contrast to how the Digital ecosystem works today, your Content is datamined from you and uncaring online Advertisers reap the value of your content – your creation and your identity.
Our mission is to turn this on it’s head.
Some digital entrepreneurs, like bloggers and vloggers, already are living the Content Lifestyle – benefiting and leveraging the value of their Content to support a lifestyle of freedom.
Swomi amplifies your online voice, your Content. Our automation technology connects your Content to the most receptive ears. With Swomi automatioon, your results are multiplied and you reach your goals easier and faster than the traditional blogging route. We aim to make it achievable for everyone and anyone to benefit from their Content.
Word Up: SwomiBUZZ Automates Your Friend Marketing
Word of Mouth is the foundational bedrock to human relationships because Word of Mouth, at the end of the day, is about trust. As Zig Ziglar says, If people like you they'll listen to you, but if they trust you they'll do business with you. Swomi translates that invaluable trust for the digital age to give you the benefits.