The internet has come a long way. But the online world is still the wild west. It’s still an all-too common reality where making a purchase on a less-than-credible site can lead to identity theft. Even the so-called credible large online social media platforms routinely exploit your data. With all this sketchiness happening regularly online, who do we trust? Because of the state of the online world, a person or organization’s trustworthiness and credibility mean everything – everywhere from your personal life to professional reputation to your business.