The Future Of Brand Content

People-driven brands show the importance of interactive and engaging content.

Anything goes when it comes to the online Wild West. When the only constants of today’s world are change and disruption, how brands will evolve can take many different directions. The best we can do is forecast future possibilities based on the different trends shaping today. The shape of the future depends on which trends survive the test of time. And increasingly, we see the endurance of people, brand interaction, and engagement over anything else.

 

Brands Created By Crowds And AI

How would a brand created by the people be different from a brand created from the top-up? The core of all brands is the individual person. The smart brands take advantage of the collective self expression of people on social platforms. Consumers set the terms about what they look at and what content they consume. We see this in opt-in marketing and crowdfund development. Users act as co-branders by giving active input about products and features before they are even released. Crowds can also inadvertently create brands through the massive hoards of big data they create. This big data can be used by {ijseo_redirect id=247} that proactively solve a problem no one has realized existed.

 

Gamefication

If interaction with brands is a conversation, then gamefication creates new interactive experiences for consumers. The best part? Gamefication is fun! The future of brands is play. Brands will no longer be deliverers of just products or a message. People will look to brand for new experiences, more originality, and new ways of interacting. Thanks to the internet, social media, Web 2.0, and game consoles there is a level of fun previously unseen in the world of adults and the business arena. For example, consumers can engage with a brand on “teams” and encouraged to interact that way.

 

Storytelling

Interaction is important, but engagement is key. All the interaction in the world can be offset by your audience not revisiting your brand. Brands will increasingly create more content that draws readers in and emotionally invests them in following the narrative you have created. A good example of engaging content comes from {ijseo_redirect id=246}. They use awe-inspiring photographs that are entertaining, thought-provoking, moving, and feature empowered people. Additionally, National Geographic uses one of these tactics:

  • Educational
  • Provides genuine utility
  • Absorbing/ immersive
  • Visually stunning
  • In-depth/ detailed
  • Provides a uniquely positive user experience
  • Includes optimised data visualisation/ infographics

 

{ijseo_redirect id=117} The Content Lifestyle

 Content Marketing and Content Creation is all about people. We created Swomi Flyers to take one thing off your plate so you can go back to wearing the many hats Marketers wear in our age of change. Here’s to you living the Content Lifestyle!

The Future Of Brand Content

People-driven brands show the importance of interactive and engaging content.

Anything goes when it comes to the online Wild West. When the only constants of today’s world are change and disruption, how brands will evolve can take many different directions. The best we can do is forecast future possibilities based on the different trends shaping today. The shape of the future depends on which trends survive the test of time. And increasingly, we see the endurance of people, brand interaction, and engagement over anything else.

 

Brands Created By Crowds And AI

How would a brand created by the people be different from a brand created from the top-up? The core of all brands is the individual person. The smart brands take advantage of the collective self expression of people on social platforms. Consumers set the terms about what they look at and what content they consume. We see this in opt-in marketing and crowdfund development. Users act as co-branders by giving active input about products and features before they are even released. Crowds can also inadvertently create brands through the massive hoards of big data they create. This big data can be used by {ijseo_redirect id=247} that proactively solve a problem no one has realized existed.

 

Gamefication

If interaction with brands is a conversation, then gamefication creates new interactive experiences for consumers. The best part? Gamefication is fun! The future of brands is play. Brands will no longer be deliverers of just products or a message. People will look to brand for new experiences, more originality, and new ways of interacting. Thanks to the internet, social media, Web 2.0, and game consoles there is a level of fun previously unseen in the world of adults and the business arena. For example, consumers can engage with a brand on “teams” and encouraged to interact that way.

 

Storytelling

Interaction is important, but engagement is key. All the interaction in the world can be offset by your audience not revisiting your brand. Brands will increasingly create more content that draws readers in and emotionally invests them in following the narrative you have created. A good example of engaging content comes from {ijseo_redirect id=246}. They use awe-inspiring photographs that are entertaining, thought-provoking, moving, and feature empowered people. Additionally, National Geographic uses one of these tactics:

  • Educational
  • Provides genuine utility
  • Absorbing/ immersive
  • Visually stunning
  • In-depth/ detailed
  • Provides a uniquely positive user experience
  • Includes optimised data visualisation/ infographics

 

{ijseo_redirect id=117} The Content Lifestyle

 Content Marketing and Content Creation is all about people. We created Swomi Flyers to take one thing off your plate so you can go back to wearing the many hats Marketers wear in our age of change. Here’s to you living the Content Lifestyle!


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