The Fresh Look Of Digital Marketing In 2018

Emotionally-charged marketing takes main stage.

If you feel like you are watching an advertisement, then that is bad marketing. Actually, if you are online and viewing an advertisement that you don’t find enjoyable, you are most likely waiting for your Youtube video to start. Today’s online users are way too savvy to advertising methods of old to view any kind of content, advertisement or not, that is not interesting to them. Consumers, for the most part, have a wide selection of content to choose from and are not forced to sit through a commercial break for a scheduled 5pm sitcom. As a result, digital marketing has become more authentic, relatable, and connected to what is important to consumers.

 

Digital Marketing With Stories

 

A woman jumps over a hurdle into a swimming pool filled with candy as a man holds up a red spray bottle and looks straight into the camera while he screams like a drill sargent, “Red Hatchet Body Spray!” End commercial.

...What??

Commercials today focus entirely on entertaining or inspirational stories that provide maximum memorability. Why? Because audiences no longer respond to the old format - Introduce product. Explain product benefits. Buy Now.

What’s more relevant is to create an emotional connection by selling a story or vision that a customer can relate to. In this new type of marketing, the brand or product comes off as a mere afterthought to the message.

 

Audience Outreach With Mobile Viewability

 

Your story or vision can be the best the world has ever seen. That is...if the world sees it first. Viewability is so important and vital to campaigns that marketing videos are considered successful if at least have of the viewing audience watched it for at least one second. {ijseo_redirect id=228} are increasingly watching videos on their mobile phone. Say goodbye to horizontal format and hello to vertical viewing.

 

Niche Audience Connection

 

Are you showing a fluffy, pink girly video about makeup trends to a bunch of elderly, retired male online users? Yeah, we could guess your campaign wouldn’t be doing too well a mile away. Trying to connect an audience to mismatched content is fighting an uphill battle. Or beating your head against the wall. Do your research and find the types of people that will really vibe and connect with your content.

 

{ijseo_redirect id=117} Marketing Trends – The Content Lifestyle

The one thing that will never go out of style – The Content Lifestyle, supporting your dream lifestyle with the value of your online content. Swomi has made it our mission to empower as many people as possible with their content. Who would say no to being valued for their worth? Sign Up for your Swomi Flyer here.

The Fresh Look Of Digital Marketing In 2018

Emotionally-charged marketing takes main stage.

If you feel like you are watching an advertisement, then that is bad marketing. Actually, if you are online and viewing an advertisement that you don’t find enjoyable, you are most likely waiting for your Youtube video to start. Today’s online users are way too savvy to advertising methods of old to view any kind of content, advertisement or not, that is not interesting to them. Consumers, for the most part, have a wide selection of content to choose from and are not forced to sit through a commercial break for a scheduled 5pm sitcom. As a result, digital marketing has become more authentic, relatable, and connected to what is important to consumers.

 

Digital Marketing With Stories

 

A woman jumps over a hurdle into a swimming pool filled with candy as a man holds up a red spray bottle and looks straight into the camera while he screams like a drill sargent, “Red Hatchet Body Spray!” End commercial.

...What??

Commercials today focus entirely on entertaining or inspirational stories that provide maximum memorability. Why? Because audiences no longer respond to the old format - Introduce product. Explain product benefits. Buy Now.

What’s more relevant is to create an emotional connection by selling a story or vision that a customer can relate to. In this new type of marketing, the brand or product comes off as a mere afterthought to the message.

 

Audience Outreach With Mobile Viewability

 

Your story or vision can be the best the world has ever seen. That is...if the world sees it first. Viewability is so important and vital to campaigns that marketing videos are considered successful if at least have of the viewing audience watched it for at least one second. {ijseo_redirect id=228} are increasingly watching videos on their mobile phone. Say goodbye to horizontal format and hello to vertical viewing.

 

Niche Audience Connection

 

Are you showing a fluffy, pink girly video about makeup trends to a bunch of elderly, retired male online users? Yeah, we could guess your campaign wouldn’t be doing too well a mile away. Trying to connect an audience to mismatched content is fighting an uphill battle. Or beating your head against the wall. Do your research and find the types of people that will really vibe and connect with your content.

 

{ijseo_redirect id=117} Marketing Trends – The Content Lifestyle

The one thing that will never go out of style – The Content Lifestyle, supporting your dream lifestyle with the value of your online content. Swomi has made it our mission to empower as many people as possible with their content. Who would say no to being valued for their worth? Sign Up for your Swomi Flyer here.


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