The Big Baby Boomer Comeback

Baby Boomers are here to stay!

Sci-fi adventure films set in outer space. Technological innovators. The faces of entertainment. Can you guess the generation we’re referring to?

“You must be speaking about Millenials,” you say.

Nope!

We are talking baby boomers here.

The movie Gravity starred Sandra Bullock and George Clooney. Steve Jobs and Bill Gates paved a technological path for the world. And Boomers Johnny Depp and Denzel Washington are Hollywood icons.

Much to our surprise as well, baby boomers are a rich and deeply unrecognized demographic in the market. Brands have a phenomenal opportunity to engage with their baby boomer customers through new entertainment content specifically being created for this market

No matter what generation you are, let’s get to know our baby boomer friends a little better – who they are, what content they like to consume, and how we can connect to a baby boomer audience.

 

Who are the Baby Boomers

Image: thoughtcatalog.com

They were the first rock n’ rollin, long-hair growing, rebelling generation the world had ever seen. Naturally, Boomers in general are optimistic, focus on personal growth, and love being team players so they’re naturally people-based. {ijseo_redirect id=251} are those born after World War II. While there are no exact dates, the range is anywhere between the mid-1940’s to the about 1964. When soldiers returned from World War II, the relative prosperity of the American nation encouraged people to settle down in the suburbs and start families. Baby boomers experienced iconic historic events like the sit-in of Rosa Parks, the Vietnam war, and the JFK assassination.

 

What Content Do Boomers Like?

Image: wpengine.com

What kind of content do Baby Boomers consume? As this generation is older, nostalgia for the good ol’ days are a solid go-to. Nostalgia gives us increased feelings of connection, a feeling researchers say transcend culture and encourage buyer action. For example, the Baby Boomer targeted movie, A Dog’s Purpose, follows a dog searching for his purpose across many reincarnated lifetimes and owners. The movie features actors who appeal to the baby boomer demographic and feature the boomer core value of personal growth. That being said, don’t underestimate Baby Boomer’s excitement for technological risks and are not only concerned about online privacy and privacy laws. Older audiences were more than willing to dish out the dollars to view Gravity in 3D, {ijseo_redirect id=250} That said, video marketing is a huge channel to market will still reach Baby Boomers too.

 

{ijseo_redirect id=117} The Content Lifestyle

Image: phys.org

Are you a Baby Boomer? Or maybe you now the see great potential of the untapped Baby Boomer market? If you are looking to reach a Baby Boomer audience, then try subscribing for a Swomi Flyer. Swomi Flyers use automation technology to direct a curated audience, like Baby Boomers, to your brand.

The Big Baby Boomer Comeback

Baby Boomers are here to stay!

Sci-fi adventure films set in outer space. Technological innovators. The faces of entertainment. Can you guess the generation we’re referring to?

“You must be speaking about Millenials,” you say.

Nope!

We are talking baby boomers here.

The movie Gravity starred Sandra Bullock and George Clooney. Steve Jobs and Bill Gates paved a technological path for the world. And Boomers Johnny Depp and Denzel Washington are Hollywood icons.

Much to our surprise as well, baby boomers are a rich and deeply unrecognized demographic in the market. Brands have a phenomenal opportunity to engage with their baby boomer customers through new entertainment content specifically being created for this market

No matter what generation you are, let’s get to know our baby boomer friends a little better – who they are, what content they like to consume, and how we can connect to a baby boomer audience.

 

Who are the Baby Boomers

Image: thoughtcatalog.com

They were the first rock n’ rollin, long-hair growing, rebelling generation the world had ever seen. Naturally, Boomers in general are optimistic, focus on personal growth, and love being team players so they’re naturally people-based. {ijseo_redirect id=251} are those born after World War II. While there are no exact dates, the range is anywhere between the mid-1940’s to the about 1964. When soldiers returned from World War II, the relative prosperity of the American nation encouraged people to settle down in the suburbs and start families. Baby boomers experienced iconic historic events like the sit-in of Rosa Parks, the Vietnam war, and the JFK assassination.

 

What Content Do Boomers Like?

Image: wpengine.com

What kind of content do Baby Boomers consume? As this generation is older, nostalgia for the good ol’ days are a solid go-to. Nostalgia gives us increased feelings of connection, a feeling researchers say transcend culture and encourage buyer action. For example, the Baby Boomer targeted movie, A Dog’s Purpose, follows a dog searching for his purpose across many reincarnated lifetimes and owners. The movie features actors who appeal to the baby boomer demographic and feature the boomer core value of personal growth. That being said, don’t underestimate Baby Boomer’s excitement for technological risks and are not only concerned about online privacy and privacy laws. Older audiences were more than willing to dish out the dollars to view Gravity in 3D, {ijseo_redirect id=250} That said, video marketing is a huge channel to market will still reach Baby Boomers too.

 

{ijseo_redirect id=117} The Content Lifestyle

Image: phys.org

Are you a Baby Boomer? Or maybe you now the see great potential of the untapped Baby Boomer market? If you are looking to reach a Baby Boomer audience, then try subscribing for a Swomi Flyer. Swomi Flyers use automation technology to direct a curated audience, like Baby Boomers, to your brand.


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