Content marketing often gets compared to dating because both are relationship-building processes based on human connection.
Audiences share your content based on the strength of your relationship. When it comes to companies, building relationships with thought leaders and influencers in your industry provides the best leverage. Have these influential players sharing your content, and your content is being recommended to a whole new audience through a trusted source.
Your content’s value skyrockets exponentially when third-parties share your content. A person sharing content is the equivalent to word of mouth marketing.
Building strong relationships are the art. Strategically knowing who to build a relationship with and how to leverage that to promote your content is the science.