This week, we had a mini theme - Culture! Culture is an ever-shifting beast and so we took a look at how Culture has evolved to adapt to the digital age.
Swomi believes in creating a culture where the everyday person is empowered by their online content. Everyone rightfully deserves to benefit and receive the value of their online content.
Each letter of the phrase, Culture, has a corresponding article. Find each article below with a link. If one intrigues you, feel free to click the “Read it here.” Enjoy!
Oct 3, 2018
Feeling Left Behind? All You Need To Know For Culture Online
Are you keeping up with the times? Or are you stuck in old ways?
Where analog says right, digital goes left. When digital stops to listen and learn, analog busts out the market research. Digital wants to fail fast. Analog coolly stands to the side. The differences between the two couldn’t be more apparent.
Oct 4, 2018
The Shocking Revelation About User-Generated Content’s Value
Your Words Have Worth in more ways than one.
Just like pizza, even when User-Generated Content is bad… it’s still pretty good. UGC is simply fancy, marketing industry lingo for “anything online created by a person.” Every article you read, each image you “like,” any GIF you see was touched by human hands. User-Generated Content creates culture.
Lessons We’ve Learned About Lifestyle Content Marketing
Just what makes a lifestyle so different, so appealing?
What kind of lifestyles do you get from online culture? Plenty. Gamer culture has definitely boomed thanks to online gaming. Youtube vlogging personalities are in a league all their own. And some even predict Insta-cults are in the near future. But today, we’re looking at lifestyle content marketing.
Oct 5, 2018
Culture Trends 2018
Forget the gadgets. What’s trending in 2018 for culture?
Let’s look at the macro picture and check out what cultural trends are ruling the schoolyard. The ideas for the technology and gadgets we create have to come from somewhere. And that somewhere are the trending culture mindsets for 2018.
How To Utilize Culture To Grow Your eBusiness
Insights into using UGC, pop culture, and your company culture.
Culture is everywhere. So why not leverage culture to grow your eBusiness? Here’s how to utilize culture to market your brand from three different sources of culture - User-generated content, pop culture, and your very own company culture.
Oct 6, 2018
What’s Love Got To Do With It? Online Dating Culture
Does online dating make for happier relationships?
The rise of the internet has interwoven itself into our lives and changed everything because of it. Work, home, leisure, and even romantic relationships. So what’s the deal with online dating culture? Why go to the internet when there are humans right in front of you on a Friday night? Does this impact society at all?
The Unexpected Rise Of eSports And Why It’s Here To Stay
Will we see gamers become the new rockstars?
Move over sports. There’s a new rockstar in town and it’s called eSports. Contrary to the name, eSports have close to nothing in common with football, soccer, tennis, etc. eSports are competitive video games complete with cash prizes in the hundreds of thousands.
The Digital Lifestyle has transformed how we live our everyday lives.The pervasiveness of the internet has even given rise to new cultures the world has never seen before. Competitive video games redefine who we call an athlete. Online dating connects complete strangers for the first time. There's a complete 180 degrees shift towards an adaptive mindset needed to keep up with technological times. What was your favorite moment in the Culture series?