Wearable Content lets us play dress up like never before.
Content creates everything online. And soon, we will have the ability to wear Content as a part of our everyday wardrobe. Still waiting to hit the mainstream, augmented reality and smart clothes have the potential to revolutionize how we define beauty. Imagine a night out where suits can change color instantaneously and you can change from daytime casual to sultry evening makeup with just an app.
And because these new outfit changes are digital, they are inevitably also your Content. Content will seep even more into our every day lives, getting closer and closer to almost completely blurring the line between the physical world and our digital identities. In this future, the relationship between Content Beauty and our online privacy will become a hot issue for the first time. Here are predictions for Augmented Reality in 2019.
Big brands see the benefit of providing new digital experiences with augmented reality. Estee Lauder and Sephora invested in AR technology to help customers try on makeup. Similarly, L’Oreal recently acquired ModiFace which creates photo-realistic augmented reality for the beauty industry. Currently, these applications are limited by how long we can hold a smartphone up to our face. But it’s not a far stretch of the imagination to have full 24-hour customized makeup looks and an entirely encompassing digital world. Some trends to 2020
Did you think your new pair of underwear could help you become more self aware? Turns out, they can. And turn on your lamp at the same time to boot. SKIIN is an example of a company creating clothes to help us better know ourselves and assist in regulating elusive, but impactful, moods like stress, focus, and heart rate. Considering self-actualization is the new form of luxury, expect to see anything that effectively helps improve ourselves increase in popularity.
A Beauty Synonym For Online Privacy
In the same vein, the world’s first Digital Mirror smooths the transition between digital and physical life so smoothly, we have to stop and ask ourselves, “Where do we draw the line?” While digital beauty is all well and good, unless people are empowered and masters of their own online content, our online privacy will only become more and more compromised. How comfortable are we with our faces floating in the anonymous hands of the internet when we use our augmented reality applications? While new gadgets and inventions are exciting, user privacy is what will fully allow us to enjoy these applications.
Beauty is not so much an ideal to be chased after, but how we shape our identities and present ourselves to the world. When you are empowered from the benefits of your Content, you can truly live your digital identity. Reach out to our Team to learn how you can monetize the beautiful words of your online content.