How automation will transform content creation and human resources.
This article is letter (A) of our “Automation Brand" series where we write an article for each letter of the phrase. “Automation Brand" finds all the ways automation benefits marketing. Find links to more articles in the series below.
The Institute for Public Policy Research projects 45 percent of all jobs will be automated in the next 20 years.
It may be that brands do not know the benefits of going automated or exactly how automation will transform their brand.
Automation will be felt not only in increased efficiency, but in better quality relationships with customers – the basis of all sales and brand loyalty.
Automation + HR
The common myth that automation will replace repetitive jobs is true. But little do many people know, automation will also transform human resources itself.
Pat Chapman-Pincher, CEO mentor and strategist, formerly of the Cavell Group, advocates the increased use of technology will help in three central HR roles:
1. Planning for future jobs and employee development
2. Developing technology-capable managers
3. Employment contracts
Additionally, VR and AR technologies can more easily onboard new recruits as well as train current teams. When it comes to hiring new employees, automation software is even capable of determining a person’s compatibility to the company culture by cross referencing their resume and social media footprint.
Automation + Content Creation
Another very helpful area automation will help is with creating content. And yes, it is possible to scale the creation of original and engaging content without a human touch.
But why should you automate your content creation? Wouldn’t that lose touch with the whole point of creating content for your brand in the first place – to build quality relationships with real people?
While you can’t automate relationships, you can “do a more efficient job of automating the potential of customers and leads for more valuable customers, coordinating your sales and marketing efforts.”
In fact, tools to automate your content creation already exists.
Text content can be automated with services like Wordsmith or Quill. Images can be created with AI like Google’s Deep Dream Generator. And while AI can recognize voices and form a response, they can also form rudimentary songs, a big step towards automating audio content.
And when it comes to automating a curated audience, that’s where Swomi Flyers step into the picture. Swomi Flyers automatically directs an audience tailored for your brand to your website or blog. To learn more, contact us here.
After learning about just a few of the benefits, where do you see automation fitting into your brand?
This article is part of our “Automation Brand” series where we write an article for each letter of the phrase. “Automation Brand” finds all the ways automation benefits marketing.
Click below to read more articles in the “Automation Brand” series: