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Personalized Intent Marketing

Give the people what they want!

Influencers who leverage social media platforms are a special category all their own. After all, you most likely engage on some social platform in one way or another. So just why do these Influencers have access to a loyal audience and you do not despite being on the same platform? And what exactly are these Influencers doing differently from average digital marketing that is so effective?

 

Digital Marketing vs. Influencers

 

Image: blog.socialmediaadgenius.com

First, let’s look at what influencers are not. Influencers are not huge proponets of digital marketing. While digital marketing in 2018 is great due to its recent shift in emotion-based and story-driven campaigns, these tactics are created to reach a massive audience. Influencers on the other hand are focused on creating a community and fostering relationships. The value of Who posts a great piece of Content is almost just as important as a great piece of Content. Content will lack a lot of credibility if published from a non-authority source. For example, would you purchase an eBook about World Travel from Joe Neighbor or from Tom Adventure, who has been traveling his whole life? Some signs of an Influencer with true influence are high engagement on their posts, many followers, and are active within their niche (public speaking, attends/ organizes events). When one of these are missing, usually something is fishy and that “Influencer” is most likely purchasing likes and followers.

 

Individualized Audience Outreach

 

The trending Instagram hashtag #CommunityOverCompetition highlights the mindset of Influencers. Unlike a normal online user, Influencers have the intent of making their voice actively heard in contrast to just scrolling through their feed and randomly leaving comments. Influencers take advantage of the internet’s ability to unite a community regardless of location or language. In this way, Influencer marketing is most similar to a grassroots movement. The focus is people-based and importance is focused on the power individuals can contribute.

 

Personalized Intent For A Niche Audience

 

Influencers are great for targeting a Niche audience because their audience is, you guessed it, a specific niche. Influencers are early adopters of trends within their chosen field and they have a loyal following, making them the go-to taste makers. People within an Influencer’s audience usually have high buyer’s intent. When a customer has a high intent, they show a high interest in making a purchase. And the most obvious way to find buyer intent is by looking at what a person searches. For example, when a person searches for “Where To Buy Drake Concert Tickets” well, it doesn’t take a genius to figure out how to market to that person. A person’s intent is already 75% decided before they make a purchase. Throw in an Influencer’s valued opinion and you have a great recipe for helping a potential future customer make a purchase!

 

{ijseo_redirect id=117} Automated Audience Reach

Influencers combine creating a niche community, building their opinion’s authority, and understanding their audience’s intent to connect with people. Have you ever wished you could do the same? Sign up for a Swomi Flyer here to automatically be connected with an audience with high intent for your brand’s offer.

Personalized Intent Marketing

Give the people what they want!

Influencers who leverage social media platforms are a special category all their own. After all, you most likely engage on some social platform in one way or another. So just why do these Influencers have access to a loyal audience and you do not despite being on the same platform? And what exactly are these Influencers doing differently from average digital marketing that is so effective?

 

Digital Marketing vs. Influencers

 

Image: blog.socialmediaadgenius.com

First, let’s look at what influencers are not. Influencers are not huge proponets of digital marketing. While digital marketing in 2018 is great due to its recent shift in emotion-based and story-driven campaigns, these tactics are created to reach a massive audience. Influencers on the other hand are focused on creating a community and fostering relationships. The value of Who posts a great piece of Content is almost just as important as a great piece of Content. Content will lack a lot of credibility if published from a non-authority source. For example, would you purchase an eBook about World Travel from Joe Neighbor or from Tom Adventure, who has been traveling his whole life? Some signs of an Influencer with true influence are high engagement on their posts, many followers, and are active within their niche (public speaking, attends/ organizes events). When one of these are missing, usually something is fishy and that “Influencer” is most likely purchasing likes and followers.

 

Individualized Audience Outreach

 

The trending Instagram hashtag #CommunityOverCompetition highlights the mindset of Influencers. Unlike a normal online user, Influencers have the intent of making their voice actively heard in contrast to just scrolling through their feed and randomly leaving comments. Influencers take advantage of the internet’s ability to unite a community regardless of location or language. In this way, Influencer marketing is most similar to a grassroots movement. The focus is people-based and importance is focused on the power individuals can contribute.

 

Personalized Intent For A Niche Audience

 

Influencers are great for targeting a Niche audience because their audience is, you guessed it, a specific niche. Influencers are early adopters of trends within their chosen field and they have a loyal following, making them the go-to taste makers. People within an Influencer’s audience usually have high buyer’s intent. When a customer has a high intent, they show a high interest in making a purchase. And the most obvious way to find buyer intent is by looking at what a person searches. For example, when a person searches for “Where To Buy Drake Concert Tickets” well, it doesn’t take a genius to figure out how to market to that person. A person’s intent is already 75% decided before they make a purchase. Throw in an Influencer’s valued opinion and you have a great recipe for helping a potential future customer make a purchase!

 

{ijseo_redirect id=117} Automated Audience Reach

Influencers combine creating a niche community, building their opinion’s authority, and understanding their audience’s intent to connect with people. Have you ever wished you could do the same? Sign up for a Swomi Flyer here to automatically be connected with an audience with high intent for your brand’s offer.


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