During our time of covering the weekly theme of C.U.S.T.O.M.I.Z.A.T.I.O.N.S., we have learned the huge difference between personalization and customization. On one hand, changes made through personalization are decided through artificially intelligent systems. Customization on the other hand is manually placed in the hands of the user, natural intelligence.
Insights into personalization go to show that consumers are truly invested in content created for them. By 2020, 51% of consumers will have the expectation that a company will anticipate and provide their needs before they even make first contact with the company.