Living in the post-industrial age, objects no longer are scarce and any item we need or want is only a Buy Now button away. When objects are no longer rare and points of prestige, people then seek out unique experiences. No longer do we want a diamond necklace. We are sold the lifestyle behind a diamond necklace – romance, undying devotion, and glamour. We see brands bypassing the object all-together. For example, AirBnB sells personalized experiences like city-specific tours. Even social rituals like dating, networking, and making friends have their own platforms.