Organizing the content creation process from ideation to research ensures an optimized, efficient, and organized end-product for your content. So just how do you do it? When you look at your content creation process, you begin with a topic. And successful writers don’t just write about any old random topic.
When brainstorming, it all revolves around what your audience wants. You write for them and create what they want to read. And to know what your audience wants, research is your best friend. Perform keyword research, create a buyer persona of your average reader, and research your blog/ website’s analytics if your hosting site offers it.