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9 Must-Know...


“Simply put, organic marketing across social networks can quite possibly be anything that isn’t paid advertising. Content marketing is a feature of organic social media marketing that can help you gain visibility across social networks. To execute a successful ‘organic’ social media campaign can take a lot of strategy in the early stages, needing to utilise multiple creative minds putting their heads together to come up with ways of keeping customers engaged as well as coming up with shareable original content, while also featuring varied content collateral.”

Digital Clarity



“Reach [is defined as] the number of people who see your content.The main purpose of social media marketing is to raise brand awareness, which means reaching as many people as possible and growing your audience. High-quality engagement will often drive reach up as well.”



Social Currency

Social currency describes the resources and abilities created and accessible through presence in offline or online networks and communities. Social currency is derived from social capital theory, developed by the late French sociologist Pierre Bourdieu, which is concerned with the benefits available from positive cooperation between groups and communities. Both theories are underlined by the belief that value can be derived from social participation.

Social currency is often used nowadays to refer to an individual’s online influence and access to influencers, derived from their presence on social media sites such as LinkedIn, Twitter and Facebook. The term has become more popular because tracking tools, analytics and other technologies make it easier to track and compare social currency. Within internet marketing, social currency is used to measure the credibility and clout of a brand’s digital presence.




“To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Beyond organic and direct traffic, you must understand the difference between all of your traffic sources.

A breakdown [includes, but is not limited to]:

Social (Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram)

Organic (Traffic from search engine results that is earned, not paid)

Paid search (Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform)

Traffic data is a great way to take the temperature of your website and marketing initiatives.”




“Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world.”


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