Oldies but goodies.
You’re creating content. Great content. But are you truly optimizing your content to be the best that it can be? Optimizing your content is like dressing your content up in a well-tailored suit and tie. And as we have seen before, making the best first impression online is extremely important.
Optimize Your Old Content
First things first, you want to optimize straight at the source – your content. For example’s sake, we will write as if you are working with a written blog post. You can still apply the overall concepts here as a vlogger creating videos too (see the video at the top of this article for a video guide on how to optimize for videos). When you hear optimization, it usually means optimization in two areas. Optimizing for SEO or optimizing for your audience. The goal in optimization? Leverage. You want to leverage your best performing content. Rather than exhausting yourself by creating new content, remixing and brushing up your best content will save you time while maximizing your results.
Optimize For Conversion
This is optimization for SEO. Google is the top search engine, and they have really changed their algorithms throughout the years. These days, SEO likes the content that your audience likes. At the end of the day, you are writing content for people so that search can also understand it. Not the other way around. Google has really been penalizing content that is overly SEO optimized as it is seen as spammy and unhelpful to a human audience. So optimize for SEO, but don’t overdo it please.
Optimize For User Experience
A happy user/ website visitor means a happy brand, a happy heaping of conversions, and happy social shares. When your audience is happy, everyone is happy. So it makes sense to optimize your audience's user experience. How can we do this? Number one, add images. It’s just a fact that people online have a very short attention span. Work with it, don’t fight it. Images help users engage with your blog on a visual level. Formatting your text in an easily scannable format will definitely help your users engage with your content in a fun and easy manner. Remember to optimize your images as well. No one likes to wait more than a few seconds waiting for an image or page to load. With so much content out there, why would anyone wait for a page to load?
Optimizing your old content is one of the best places to bust out your customization chops. When you optimize with a clear purpose in mind, to enhance the experience of your readers (and your SEO as a result), you can leverage your top performing content. As a result, you save time and achieve better results. A win-win!